Consulting for teams whose sending volume outgrew their infrastructure. I work on deliverability, queue architecture, and the unglamorous plumbing underneath both.
Start a conversation→Mail is going to spam and nobody can say why. I trace it end to end — authentication, reputation, content, cadence — and hand back a ranked fix list, not a dashboard screenshot.
Queues that drop under load, retries that stampede, workers that can't be reasoned about. Rebuilt so throughput is a dial you turn rather than a thing you pray about.
A fortnight inside the codebase, then a written verdict on schema, boundaries, and the decisions that will hurt in eighteen months. Blunt, sourced, and specific.
Inbox placement had been sliding for two quarters across a shared IP pool. Segmented by traffic class, rebuilt warm-up.
Single-queue design collapsed on campaign days. Replaced with partitioned queues and bounded retry budgets.
DMARC misalignment across four sending subdomains. Full authentication rewrite, staged over six weeks.
Ten-year-old data layer moved onto a typed schema without a maintenance window or a rewrite freeze.
Most sending problems are not mysterious. They are simply unmeasured — and measurement is cheap once someone decides to look.
Logs, postmaster tools, bounce classification. A week of evidence before a single opinion.
One written document: what is actually limiting you, what it costs, and what happens if it is ignored.
Sequenced changes with a rollback for each. Nothing that requires a hero to operate.
Dashboards, alerts, and a runbook your team owns. The engagement should end.
Tell me what is breaking and when it started. Replies within two business days.